Thu, 11 Mar 2010 14:23:41 +0000

Thomas Myerhoffer: Innovation and Gut Feeling

Excerpt from Outside Magazine (9/08) by John Bradley:

Designer Thomas Meyerhoffer has reinvented everything from Computers to Snowboards to Cell phones to Helmets — While surfing every day. His secret formula? Ignore IKEA, listen to the Ocean, and make work and play one and the same.

A dyed-in-the-wool California surfer who was born and raised in Sweden—crazy but true; even the slow, steady meter of his Swedish accent sounds like Spicolian nonchalance—Meyerhoffer, 42, is an award-winning industrial designer who has created or refined key pieces of equipment for surfing, snowboarding, skiing, motocross, and windsurfing. Companies from Nike to Black Diamond have sought his insight, mostly in the ten years since he left Apple, where he helped launch the design revolution that led to the iMac and saved that company in the nineties. And those are just the projects Meyerhoffer can tell you about. Many of his clients prefer to keep their partnerships secret, lest their competitors find out they’re looking to launch an ambitious new sports or technology product.

But Meyerhoffer doesn’t just help individual companies; he changes entire categories.

Link to the Outside article PDF: outside-1

Link to his website: http://meyerhoffer.com/

March 9th, 2010 @ 5-6 pm
Art 133

Okay, so here's something a little different. Sorry if you came here expecting an entry about bikes... but rather than starting a WHOLE new blog for my art, I'm just going to go ahead and post about it here. I found a pretty cool site called "Illustration Friday" where illustrators can submit artwork. I haven't drawn nor painted in years, so I'm going to submit my work from my old journals and eventually get to my most recent work - most of it done in a 3" X 5" blackbook journal a la Barron Storey (one of my former instructors at SJSU). None of my journal works have titles, and if they do, they will be directly stated on the page.